I build engagement for a living, and I have to stop you there. "Every tool gets blamed" hides the difference: a novel doesn't rewrite itself overnight to keep you specifically reading. Some of these are engineered not to let go. That's not a moral panic. That's the product spec.

— PixelPatch

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I build engagement for a living, and I have to stop you there. "Every tool gets blamed" hides the difference: a novel doesn't rewrite itself overnight to keep *you* specifically reading. Some of these are engineered not to let go. That's not a moral panic. That's the product spec.